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The Giraffe neighbourhood fully rented!

May 24, 2023 | Media

Successful winds are blowing in Kvarteret Giraffen despite a tough world with everything from recession to worrying global factors. The number of visitors is increasing and now store no. 47 is opening and the shopping centre is fully let.

It is clear that Sweden's market-leading optical chain Synsam will come to Kvarteret Giraffen and establish its fourth store in Kalmar.

Synsam is a successful optical chain with a high focus on customer service and sustainability, which we think fits in well with us here in Kvarteret as this is something we have high on the agenda and work very actively with, says Centre Manager Martina Adolfsson Nyström.

Synsam Group is one of Europe's leading players in the optical industry and offers unique solutions in both eye health and fashion. They offer a wide range of products based on the customer's different lifestyles and eye health needs. Through digitalisation, subscription offers and other innovative concepts, Synsam Group has driven growth and profitability development that is among the highest in Europe. They have a clearly integrated sustainability perspective throughout the value chain and were named Sweden's most sustainable optician in 2022.

Synsam's growth strategy is based on accessibility; both in physical stores and online. We focus on omni-channel offerings, where our products and services are offered through a variety of channels, digital as well as physical. We will offer the best in optics, both in terms of range, service and services in eye health, says Krister Duwe, Head of Sweden at Synsam. "We look forward to opening on what has now become a natural mötest site för båKalmar residents and visitorsökare från neighbouring municipalities. The neighbourhood has become a seäClear destination för shopping and now we are strengthening the service offer even more by establishing our concept.

With Synsam's establishment in Kvarteret Giraffen, all retail space will now be fully let. When we summarise Q1, we have a visitor development of 6.5 % and the trend seems to be continuing. Both our tenants and our visitors seem to enjoy their stay with us, concludes a smiling Martina Adolfsson Nyström, Centre Manager at Kvarteret Giraffen.

Synsam Group has more than 530 stores in the Nordic countries. The new store in Kvarteret Giraffen is centrally located in the block and will cover approximately 227 square metres when it is ready to open at the end of August.

For more information, please contact:
Martina Nyström Adolfsson
Centre Manager, Giraffe Quarter
Tel. 0766-34 20 31

Jenny Fridh
Head of Communications and Sustainability, Synsam Group
0730-27 70 18

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