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Soon you can meet "Kjelle" in the Giraffe neighbourhood!

Jan 17, 2023 | Media

Kjell & Company is one of Sweden's strongest brands and a leading player in Swedish retail and home electronics. Their range consists of close to 10,000 different products, which really means a large assortment with quick availability.

"It feels really good to establish store no. 2 in Kalmar, and we really believe in Kvarteret Giraffen, which with its strategic location and range is just right for us," says Christopher Thour, Concept & Expansion Manager at Kjell & Company.

With the establishment of Kjell & Company, we are further strengthening the neighbourhood's retail mix, which fits well with our long-term plan. The Giraffen block's retail space is now almost fully leased and we have more inquiries from businesses that would like to establish themselves with us," says Martina Adolfsson Nyström, Centre Manager at Kvarteret Giraffen.

It is of course incredibly pleasing that there is so much interest in the neighbourhood. The investment in Giraffen has really proved to be right, and we are now seeing the results. A cosy and inspiring meeting place that creates experiences and interaction between people and companies. Quite simply, people come here to shop and socialise together," says Martina Adolfsson Nyström, Centre Manager at Kvarteret Giraffen.

Kjell & Company has grown since its inception in 1988 and is now present in both the Swedish and Norwegian markets. With a store network that stretches from north to south, they now cover a store network of 144 stores.

Kjell & Company will open its 145th store in Kvarteret Giraffen in March/April 2023.

For further information, please contact: 

Martina Adolfsson Nyström
Head of Centre
Giraffe neighbourhood
Tel: 076-634 20 31
martina.adolfssonnystrom@newsec.se

Christopher Thour
Concept & Expansion Manager Kjell & Company
Tel: 0735-10 07 32
Christopher.Thour@kjell.com

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