Lidl

Lidl is the store for the smart customer who wants to buy high quality food at the lowest possible price. Our business idea is based on cutting unnecessary costs by being cost-conscious and cost-effective. For example, our stores are simple with no expensive decorations, as we don't want customers to pay for things they don't get to take home in their grocery bags. We also save on unnecessary energy costs by having lids on all our freezers, using only energy-efficient lighting and heat recovery. It's also good for the environment.