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Now there will be abnormal prices in the Giraffe neighbourhood 

Sep 1, 2022 | Media

It is now finally clear that the NORMAL store will come to Kvarteret Giraffen and establish its second store in Kalmar.

NORMAL is a Danish-owned chain with a range that includes well-known brands in e.g. skin care, hair care, make-up and cleaning. In short: All the things you can't do without in your everyday life and would rather not miss on the shelves at home.

With Normal's establishment in the Giraffe Quarter, most of the quarter's retail space will now be fully leased and we see continued positive interest in our shopping centre, says Martina Adolfsson Nyström, Centre Manager at the Giraffe Quarter.

We believe in Kvarteret Giraffen as a natural meeting place for both Kalmar residents, tourists and visitors from neighbouring municipalities. The neighbourhood has become an obvious destination for shopping and experiences, something that suits NORMAL and our concept perfectly! We look forward to establishing ourselves with this strong player and NORMAL will contribute in a very positive way to the continued development, says Jan Nyberg, CEO of NORMAL.

NORMAL operates around 400 stores in the Nordic region/northern Europe. The new store in Kvarteret Giraffen is centrally located in the district and will cover around 500 square metres when it is completed in time for the Christmas shopping season.

"Bringing NORMAL and their concept here suits us perfectly as we are now an established meeting place with many visitors who come to us daily. Their ambition to always give the customer a unique experience at every visit fits very well with ours and we expect that the establishment will lead to increased traffic for the entire neighbourhood. It feels very exciting to be able to welcome NORMAL to us in Kvarteret," says Martina Adolfsson Nyström, Centre Manager at Kvarteret Giraffen.

For more information, please contact: 

Martina Adolfsson Nyström
Head of Centre
Giraffe neighbourhood
Tel: 076-634 20 31

Mr Jan Nyberg
Tel: 070-689 37 60

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