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Kicks spreads beauty at Kvarteret Giraffen

Mar 10, 2022 | Media

Kicks is the Nordic region's leading beauty chain, offering a comprehensive range of make-up, fragrances, skincare and haircare. Here you will find everything from international classic prestige brands, KICKS own brands to young trendy niche brands Now it is clear that the next destination for the chain is Kvarteret Giraffen in Kalmar.

In the new store, customers will be greeted by an attractive range together with knowledgeable beauty experts for personalised service and guidance. There will also be space for KICKS' new service concept with beauty treatments, Treat by KICKS. This means that in an inspiring environment in the form of a shop-in-shop solution with a luxurious salon feel, a large menu of beauty treatments will be offered in make-up, skin care, eyebrows & lashes and nails. The treatments are performed by KICKS professionally trained beauty experts.

- "We believe in Kvarteret Giraffen as a strong meeting place and we look forward to establishing ourselves as an inspiring beauty destination in the region. It is also particularly exciting that we will be able to offer our new service concept Treat by KICKS, an investment that is fully in line with the company's ambitions to develop the physical store and take the customer experience to the next level," says Freddy Sobin, CEO of Kicks.

Kicks is part of the Axel Johnson Group, and operates around 230 stores
in Sweden, Norway and Finland. The new store in Kvarteret Giraffen is
located in the middle of the block, and will cover approximately 200 square metres when completed in May 202

- Kicks is a long-awaited novelty for everyone who visits us every day. There is a great interest in beauty, perfume and skin care in Kalmar among both women and men, something that has been clearly noticed in all the requests for a local Kicks store in the neighbourhood. That's why it feels great to finally be able to offer a little more beauty and flair to our customers," says Martina Adolfsson Nyström, Centre Manager at Kvarteret Giraffen.

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